Uber + Honda Super Bowl Campaign
Super Bowl Sunday is the second deadliest day of the year for drunk driving accidents. So for our Super Bowl spot, we decided the Helpful Honda Dealers should give everyone in LA a safe ride home after the game.
Our commercial ran during the 3rd quarter of the Super Bowl and surprised unsuspecting fans with a code they could enter into their uber app to receive a free ride home. In-app branding and custom receipts at the end of the ride reminded people that no matter what kind of car picked them up, it was Honda that got them home safe.